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Individual Exhibition Assistance Scheme
Introduction
The objective behind this EMIA scheme is to provide financial assistance to individual exporters to exhibit products at recognised/established exhibitions abroad where Trade and Investment South Africa does not provide for a National Pavilion. Exhibitions are a powerful way of promoting your firm and its exports in foreign markets. Not only do foreign exhibitions enable you to promote your firm/products, but you can use the exhibition as a way of gaining valuable insight and research data about your prospective target market. Recognised and established international exhibitions represent a one-stop shop where both buyers (importers) and sellers (exporters) come together to meet and to do business, with everything taking place under under one roof. This saves you the hassle and cost of having to travel around a particular country or region and because the exhibitors are also displaying their products, you get a chance to see what the competition has to offer. We at ExportHelp strongly recommend that you consider making use of foreign exhibitions and trade fairs as a way of entering a potential marketplace. To this end, we therefore suggest that you also read up on the following:
- Selecting potential foreign markets to enter
- Using exhibitions and trade fairs to promote your firm and its products in foreign markets
More detail about the scheme
To learn more about the individual exhibition assistance scheme, click on the following links:
- General qualification criteria
- Limitation of assistance provided
- Scheme-specific financial criteria
- Steps involved in applying for assistance
- Application documentation and other requirements
- Claim documentation and other requirements
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