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Scheme-specific qualifying criteria

The qualifying criteria for this scheme are as follows:

• Compensation under PMR will be confined to market research aimed at the establishment of new markets and not further development for a particular product in a specific country.
• Applications will not be considered if the applicants intend to visit or attend trade shows, exhibitions, seminars, conferences, festivals or fairs (rather consider the individual exhibition assistance scheme).
• If appointments cannot be verified by EMIA, the entire application will be rejected.
• Cold calls or door-to-door sales are not accepted.
• Late applications and outstanding information are accepted up to thirty (30) days before the date of departure, but in the case of these applications EMIA is not obliged to inform applicants of the outcome of the application before the date of departure.
• The detailed itinerary can be submitted fourteeen (14) days before departure; the required letters of confirmation must accompany this itinerary. In these cases EMIA would not be able to conclude a decision prior to date of departure.
• No follow-up visits are allowed.

Financial contribution for PMR

The Department of Trade and Industry will provide the following compensation in respect of the types of entities as listed below:

• HDI's
  1. 100% of the costs of an economy class return airfare up to a maximum of R10 000
  2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
  3. Transport of samples or promotional materials: R1 000 maximum per trip
  4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum
• SMME's
  1. 80% of the costs of an economy class return airfare up to a maximum of R8 000
  2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
  3. Transport of samples or promotional materials: R1 000 maximum per trip
  4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum
• Other size entity
  1. 50% of the costs of an economy class return airfare up to a maximum of R5 000
  2. Subsistence allowance: A subsistence allowance will not be granted over weekends; foreign public holidays and religious days, therefore the applicant must take this into consideration when planning a trip; a minimum of two (2) confirmed appointments per day must be scheduled to qualify for the subsistence allowance; if appointments are missed during the trip, the allowance does not apply. The benefit is R1 350/day for a maximum of 15 days
  3. Transport of samples or promotional materials: R1 000 maximum per trip
  4. Marketing materials (designing and printing of export brochures, promotional videos or CD's): R10 000 maximum per annum

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